KIRK ORIGINALS

KIRK Originals es una tienda de gafas diseñada por el estudio inglés CAMPAIGN Design. Según los autores del proyecto, para el diseño de esta nueva tienda de la marca internacional de gafas Kirk, se han inspirado en la última colección de la marca. Os dejo con el texto original que ha publicado el estudio al respecto.

Web del estudio: Campaign Design 

Web de la tienda: Kirk Originals

 

Eyewear Store, London 2011

In stark contrast to the conventional clinical white box of traditional opticians, Campaign created a dramatic interior for the London flagship store of global eyewear brand Kirk Originals.

Taking inspiration from the brand’s latest Kinetic collections, the store design features displays of winking eyes in various guises. A series of larger than life lenticular printed eyes are suspended in the front window, simultaneously winking and catching customers’ eyes as they approach and enter the store.

A sense of interaction continues inside, as a wall of sculptural display heads runs the length of the store, providing a ready-made audience to enhance the instore experience. These ‘winkies’, 187 white powder-coated heads, each wear a unique frame and can be tilted and re-positioned to create clusters of onlooking craning heads.

Integral to the shopping experience, the Kirk Originals identity is interwoven throughout the space: a succinct account of the brand’s origins has been rendered in graphic text over two walls at the entrance; meanwhile a black and white projection on the back wall playfully reworks the Kirk Originals logo through a continual kaleidoscopic video loop.

Aunque el video no es explícito de la tienda en cuestión, el montaje de todos sus proyectos consigue un video bastante atractivo:

WEBSITE SHOWREEL from CAMPAIGN on Vimeo.